55bh Privacy Policy

1. Introduction and Overview

55bh is a trusted online gaming and sports betting platform in Bangladesh. We believe that every user's personal information is a valuable asset, and ensuring its protection is our primary responsibility. This Privacy Policy describes what information 55bh collects, why it is collected, how it is used, and how your information is kept secure.

By using our platform, you agree to this privacy policy. If you do not agree with any part of this policy, please refrain from using our services and contact us at [email protected].

This policy may change from time to time. For any significant changes, we will notify our registered users by email or through a notice on the platform. You have the right to close your account if you do not agree with the updated policy.

2. Information We Collect

55bh collects various types of information from different sources. This information is essential for providing, improving, and securing our services.

2.1 Information You Provide Directly

When you register on our platform or use our services, you voluntarily provide the following information:

• Full name, date of birth, and nationality
• Email address and mobile number
• Home address and postal code
• National ID card or passport details (for identity verification)
• Financial transaction details (bKash, Nagad, Rocket, Upay, or bank account information)
• Security questions and answers

2.2 Automatically Collected Information

The following information is collected automatically while you use our platform:

• IP address and device information
• Browser type and operating system details
• Session duration and platform activity logs
• Gaming history and betting patterns
• Information obtained through cookies and similar tracking technologies
• Login time and geographic location (approximate)

2.3 Information Received from Third Parties

In some cases we may receive information from third parties, such as:

• Identity verification service providers
• Payment processors (bKash, Nagad, Rocket, Upay, etc.)
• Fraud prevention and risk assessment services
• Publicly available databases (where applicable)

3. How We Use Your Information

55bh uses the information it collects for the legitimate purposes described below. We will never use your information for any other purpose without your consent.

• Account management and verification: To confirm your identity and keep your account secure.
• Service delivery: To smoothly provide gaming, betting, and financial transaction services.
• Financial transaction processing: To manage deposits and withdrawals and to maintain a transaction history.
• Customer support: To properly resolve your complaints and questions.
• Security and fraud prevention: To counter unauthorized access, fraud, and other cyber threats.
• Legal compliance: To comply with applicable laws and regulations and to meet regulatory requirements.
• Service improvement: To analyze user experience and improve the platform.
• Marketing and communications: To send relevant offers and promotional messages based on your consent.
• Responsible gaming: To identify potentially problematic gaming behavior and provide support.

4. Information Sharing and Disclosure Policy

55bh does not sell your personal information to third parties. However, we may disclose your information in the specific circumstances listed below:

4.1 Service Provider Partners

Information may be shared with specific third-party organizations to operate our services, such as payment processors, identity verification services, game software providers (Pragmatic Play, Evolution Gaming, Spribe, etc.), and IT service providers. All such partners are contractually bound to comply with our Privacy Policy and to keep your information secure.

4.2 Legal Obligations

We may be required to disclose necessary information in response to a court order, government directive, or a valid request from a law enforcement agency. In such cases we will provide only the information legally required.

4.3 Business Restructuring

In the event of a company merger, acquisition, or asset transfer, your information may be transferred to the new entity. However, all protections set out in this policy will continue to apply.

5. Data Security Measures

55bh adopts the highest industry-standard technical and organizational measures to protect your information. Our security framework operates at the following levels:

5.1 Technical Safeguards

• SSL Encryption (SSL/TLS): All data transmission on our website is protected by 256-bit SSL encryption.
• Data Encryption: Sensitive information stored with us is kept in an encrypted state.
• Firewall and Intrusion Detection: Advanced firewall systems are active to prevent unauthorized access.
• Two-Factor Authentication (2FA): Optional two-factor authentication is available to enhance account security.
• Regular Security Audits: Regular security tests are conducted to identify vulnerabilities in our systems.

5.2 Organizational Safeguards

• Only authorized personnel have the right to access your information.
• All staff receive regular training on data protection.
• Specific processes are in place to quickly identify and respond to data breach incidents.

6. Cookie Policy

55bh uses cookies and similar technologies to improve your browsing experience. Cookies are small text files stored on your device.

6.1 Types of Cookies We Use

• Essential Cookies: Essential for the basic functionality of the platform; these cannot be disabled.
• Functional Cookies: Help remember your preferences and settings.
• Analytical Cookies: Used to analyze platform usage and improve service quality.
• Security Cookies: Used to detect and prevent fraudulent activity.

6.2 Cookie Controls

You can disable non-essential cookies by changing your browser settings. However, doing so may cause some platform features to not work properly.

7. Data Retention Period

55bh retains your information only for as long as necessary. The retention period is determined by the following criteria:

• Active accounts: All relevant information is retained for as long as your account remains active.
• Closed accounts: Even after an account is closed, certain information may be retained for a specified period for legal obligations, dispute resolution, or fraud prevention purposes.
• Financial transaction records: Retained for a specified period as required by law.
• Marketing preferences: Marketing information is deleted after you opt out.

Once the necessary period has passed, we delete or anonymize your information in a secure manner.

8. Your Rights

You have the following rights regarding your personal information. To exercise these rights, contact us at [email protected].

8.1 Right of Access and Review

You may find out at any time what information we hold about you and request a copy of that information.

8.2 Right to Rectification

If any information we hold about you is incorrect or incomplete, you may request that it be corrected. Some corrections may require identity verification.

8.3 Right to Erasure

In certain circumstances you may request that your information be deleted. However, some information may need to be retained due to legal obligations or legitimate business reasons.

8.4 Right to Object to Processing

You may object to your information being used for marketing purposes. We will act on such a request promptly upon receipt.

8.5 Right to Data Portability

You may request your provided information in a structured, commonly used format.

9. Protection of Minors

55bh provides services only to individuals aged 21 and above. We do not knowingly collect any information from minors. During the registration process we follow age verification steps.

If we are informed that a minor is using our platform, we will immediately close that account and delete the associated information. More information on this can be found on our Responsible Gaming page.

If you believe a minor is using our platform, please contact us at [email protected].

10. International Data Transfers

55bh is primarily a Bangladesh-focused platform. However, our technical infrastructure and the servers of our service provider partners may be located in various countries.

When your information is transferred outside Bangladesh, we ensure that the transfer is carried out while maintaining the protection standards described in this Privacy Policy. All international data transfers are secured through agreements.

11. Policy Changes and Updates

55bh reserves the right to change this privacy policy from time to time. When significant changes are made to the policy, we will:

• Send a notification to your registered email at least 30 days before the change takes effect.
• Display a clear notice on the main page of the platform.
• Update the "Last Updated" date on this page.

If you continue to use the platform after the updated policy takes effect, you will be considered to have agreed to the new policy.

12. Complaints and Contact

If you have any questions, concerns, or complaints regarding this privacy policy or the protection of your information, please do not hesitate to contact us. Our data protection team generally processes your request within 72 hours.

Answers to common privacy questions can be found on our FAQ page. To learn about our service terms, visit the Terms and Conditions page.